The London City Beach

Most summer venues dress up a rooftop or terrace and call it seasonal. The London City Beach builds an actual beach on the Southbank — 200 square metres of sand, palm trees, deckchairs, beach huts, and a full-scale marquee — then opens it exclusively for corporate events throughout June and July. Run by the Awesome Group, it is one of London's most distinctive seasonal event spaces, and the commitment to the concept is what makes it work at the scale it operates.

A Venue Built for Scale

The numbers tell the story: capacity for 100 to 1,200 guests, an 80-foot marquee with professional sound and lighting, two fully staffed bars, and a Laurent Perrier champagne bar on the sand. This is not a pop-up with fairy lights. It is a purpose-built event venue that happens to have a beach attached, and the infrastructure — AV, catering, bars, cloakroom, dancefloor — is designed for corporate events at scale. Day delegate conferences for 550 sit comfortably alongside evening celebrations for over a thousand.

The Southbank Setting

Seven minutes' walk from Waterloo station, the location is central London without feeling like it. The Southbank context provides the urban anchor, but the venue itself creates an environment that feels genuinely removed from the working week. That contrast — corporate-grade infrastructure inside a tropical beach setting — is what makes it effective for summer parties. The venue choice does the atmospheric work before any entertainment or programming begins.

Summer Events on the Sand

The seasonal window is deliberately narrow. June and July only, corporate exclusive, minimum guest counts that ensure each event has the scale to fill the space properly. Street food, BBQ, and bespoke catering options feed the crowd, while the two marquee bars and the Laurent Perrier bar on the beach handle drinks at volume. Team-building activities, beach games, and the outdoor breakout areas add substance beyond the party format, making the venue work for day-long corporate programmes as well as evening celebrations.