Full Venue Hire at The London City Beach

A real sand beach on the Southbank with an 80-foot carpeted marquee, two tropical bars, and exclusive corporate hire for 100 to 1,200 guests throughout June and July. The London City Beach is a seasonal venue that commits fully to the concept — 200 square metres of genuine sand, palm trees, deckchairs, beach huts, and a Laurent Perrier bar a metre from the shoreline. It operates exclusively for corporate events, and the minimum scale starts at around 300 guests for an exclusive hire. This is not a bar with a beach theme. It is a purpose-built outdoor event venue on the Southbank, seven minutes’ walk from Waterloo station, run by the Awesome Group as a dedicated summer party and conference destination.

The Marquee and Event Infrastructure

The centrepiece is the 80-foot carpeted marquee, fully fitted with state-of-the-art sound and lighting. Two tropical-themed bars service the marquee, managing crowd flow at scale — cashless operation throughout. The dancefloor and sound ceiling are designed for evening celebrations, but the space works equally well for daytime conferences and presentations with in-house AV support. The marquee handles weather pragmatically: the beach and outdoor areas are the draw on sunny days, but the event programme runs regardless of conditions.

Summer Parties at London City Beach

Summer parties are the core use case. Guests arrive from the Southbank to a cocktail or prosecco reception, check belongings at the cloakroom, and enter a space that creates genuine psychological distance from the office. The beach huts and deckchairs provide breakout areas for networking and relaxation, while the marquee handles the main event — dining, dancing, or presentations. For companies hosting their annual summer celebration, the venue choice itself communicates intent. The novelty is real, and the scale is serious enough to handle large headcounts without feeling like a novelty act.

Conferences and Day Delegate Events

The day delegate configuration seats up to 550 in the marquee, with the beach and garden areas used for tea breaks, catered lunches, and team-building activities. The in-house AV team handles technical requirements, and the outdoor spaces offer a genuine alternative to the convention centre experience. For companies wanting to combine a working session with a summer social element, the venue bridges both formats in a single day.

Catering at London City Beach

Food ranges from high-quality street food and BBQ options to hog roasts, paella, Indian cuisine, and bespoke menus built for specific events. All dietary requirements are catered for. The two bars operate on pre-paid token or card-only systems, with drinks packages available alongside individual service. The Laurent Perrier bar adds a premium tier for guests who prefer it.

Location and Practicalities

The venue sits on the Southbank in central London, seven minutes’ walk from Waterloo station. There is no on-site parking, but the central location means public transport covers every direction. Disabled access and facilities are provided throughout. A cloakroom is available on-site. The seasonal window — June and July only — means availability is limited and advance booking is essential for summer dates.