Olympic Bar at StoneX Stadium

The 80-metre warm-up track from the London 2012 Olympics is still here, embedded in the ground floor of StoneX Stadium. The same space where Usain Bolt, Jessica Ennis, and Mo Farah prepared for their medal-winning performances is now one of London’s largest and most unusual blank canvas event venues — genuinely warehouse-scale, with high ceilings, natural daylight, and pitch views creating an industrial backdrop that transforms completely under production overlay. This is big-format event space without the constraints of a converted building. The Olympic Bar was designed for stadium-level operations, which means load-in, rigging, staging, and vehicle access work at a level that repurposed warehouses and adapted hotel ballrooms struggle to match.

StoneX Stadium’s Olympic Bar — Scale and Capability

Capacity figures vary by configuration, but the range tells the story: standing receptions of 1,200 to 2,500 guests, theatre seating for up to 2,000, and seated dinners for 1,000–1,200. The floor space accommodates vehicle installations for drive-in product launches, exhibition stands requiring substantial build-out, and conferences with complex multi-screen staging that needs the ceiling height and power infrastructure to support it. Built-in AV, enhanced power, and a stage with production infrastructure come as standard. The blank canvas flexibility is the critical feature. The Olympic Bar has hosted everything from large-scale trade exhibitions and grand conferences to wedding breakfasts for 1,000 and Christmas celebrations that fill the space with themed production. The Olympic track remains visible — a built-in talking point that no event theming could replicate. Groups can actually use the track for team building, running where Olympic athletes trained. Few venues anywhere in the country offer that. For events requiring dramatic reveal space — product launches, fashion shows, live performances — the combination of ceiling height, depth, and unobstructed floor plate provides production teams with the volume they need. The genuinely cavernous proportions mean large set builds happen in situ rather than requiring offsite assembly and transport.

The Olympic Bar Within StoneX Stadium

The ground-floor position connects to the broader stadium infrastructure. First-floor spaces — the StoneX Suite, Tulip Club, 100 Club, Players’ Lounge, and 16 executive boxes — provide pre-dinner reception areas, VIP hosting, breakout rooms, and after-party spaces above the main event. For truly large-scale events, the entire stadium complex combines the Olympic Bar with every upper-floor suite and outdoor space for multi-thousand capacity operations. That outdoor access opens up hybrid formats few London venues can replicate. Festival-style events flowing between the Olympic Bar’s interior and the surrounding grounds. Team building days where delegates move from the conference floor onto the pitch. Summer events using marquees on the 26 acres of lawns alongside the main indoor space. The grounds include sports pitches, green lawns, and terraces — a genuine extension of the venue’s operational footprint.

Production and Logistics at StoneX’s Olympic Bar

Cargo lift access handles heavy equipment and large-scale set builds. Over 800 free parking spaces — a number that matters for exhibitions and trade shows where exhibitors arrive with vehicles and stock. The stadium’s position 400 metres from Junction 2 of the M1, twelve minutes inside the M25, makes load-in and load-out substantially easier than navigating central London restrictions. In-house catering scales from DDR packages for conference delegates to elaborate gala dinner menus for 1,000-plus seated guests. The team’s experience running match-day hospitality for Saracens translates directly to managing high-volume event catering with the kind of operational efficiency that comes from doing it regularly rather than treating large numbers as exceptional.