The Great Briton and Academy at London Stadium

Two interconnected first-floor spaces that celebrate British sporting excellence — The Great Briton referencing London 2012 champions and West Ham legends through displays and memorabilia, The Academy exploring the craft of athlete development with an elegant, inspirational design. Combined, they take 460 standing, 320 at dinner, 300 theatre, or 200 cabaret, with both City-view and pitch-view balconies offering outdoor moments during events.

The Great Briton and Academy at London Stadium

The Great Briton is the larger of the two — up to 300 standing on its own — with LCD screens throughout and views over the City of London from its balcony. The space carries genuine sporting narrative: displays and memorabilia from Olympic champions and West Ham United create an atmosphere that references elite achievement without forcing the theme. The Academy sits adjacent, working as a breakout, reception, or exhibition space with room for food and drink stations, its own distinct design, and a pitch-view balcony. The two spaces interconnect seamlessly. For a single large event, they function as one room. For conferences, The Great Briton handles the main presentation while The Academy serves as networking or catering space. For dinners, the combined footprint seats 320 with cabaret at 200 when entertainment sightlines take priority.

AV and Branding in The Great Briton

LCD screens run through both rooms, connected to the venue’s IPTV system for branded content, presentations, and event messaging. Full AV capability covers sound, projection, and technical support. Natural light comes through windows on both sides, and climate control keeps the space comfortable regardless of guest count. Free 5G Wi-Fi runs throughout, and step-free access is available via escalators and lifts. The wider stadium branding opportunities apply here too — North Scoreboard displays, external LED screens on the Stratford approach, and tier ribbon branding around the bowl. These are options unique to a stadium venue and particularly effective for corporate events where the brand’s visibility extends beyond the event space itself.

Events Suited to The Great Briton and Academy

Conferences and workshops benefit from the dual-space format — plenary in The Great Briton, breakout in The Academy, with natural flow between the two. Awards dinners for up to 320 use the combined space, with the sporting heritage providing a backdrop that reinforces themes of excellence and achievement without heavy-handed messaging. Product launches and exhibitions work well in the demonstrate-and-network format: main presentation in one space, hands-on exploration and refreshments in the other. Corporate parties and celebrations draw on the balconies — both City-view and pitch-view — for outdoor moments that punctuate the evening. The Academy alone handles drinks receptions and smaller standalone events when the full combined space isn’t needed.

Connecting to London Stadium’s Wider Spaces

The Great Briton and Academy sit adjacent to The Forge, and all three can combine for significantly larger events. Executive boxes on the same floor provide VIP breakout for 10-12 guests each, and The Deck offers an outdoor covered space for up to 1,000. The stadium’s Community Track adds a team-building option for corporate programmes. Stratford station — Elizabeth, Central, Jubilee, and Overground lines — provides direct access, with Pudding Mill Lane and Hackney Wick as alternatives.