Exclusive Venue Hire at Frameless

Frameless is the UK’s first and largest permanent immersive digital art experience — 30,000 sq ft at Marble Arch where projection technology transforms iconic paintings by Van Gogh, Monet, Cézanne, Kandinsky, Dalí, Klimt, and Rembrandt into room-sized moving environments. For exclusive venue hire, the entire experience becomes your event backdrop: up to 500 guests moving through four gallery rooms where brushstrokes play across walls and floors at architectural scale, with the option to project your own custom content alongside or instead of the art. The venue won Most Versatile London Venue at the London Venue & Catering Awards 2023, and clients including Prada, Chanel, and Netflix have used the space for launches and activations — a roster that reflects the calibre of brand that the venue attracts and the production standard it delivers.

The Gallery Spaces

Four themed galleries form the core experience: Beyond Reality (Bosch, Klimt, Dalí), Colour in Motion (Monet, Van Gogh, Signac), The World Around Us (Van Gogh’s Starry Night, Rembrandt, Canaletto), and The Art of Abstraction (Kandinsky, Delaunay). Each room immerses guests in a different visual and sonic world, with imagery flowing continuously across every surface. The cumulative effect is unlike any conventional venue — guests don’t just occupy the space, they move through it as active participants in something visually extraordinary. For smaller events or those wanting a private gallery experience without exclusive hire of the entire venue, Blank Canvas is a dedicated room where walls can display curated projected imagery, your own brand content, or custom digital environments designed by the in-house creative team. It seats approximately 100 for dinner or holds 180 for a reception, with the adjoining Café Bar available for hire alongside.

Custom Content and Brand Activations at Frameless

The projection infrastructure that powers the art galleries can also project your content. The in-house creative and production team works with clients to design bespoke visual environments — branded worlds, product-themed landscapes, data visualisations at immersive scale. The ability to surround guests with custom 360-degree content creates a format that no conventional venue decoration or screen setup can match. Product launches, brand experiences, and corporate communications events gain a tool that turns the venue into an extension of whatever you’re presenting.

Exclusive Hire at Frameless

Full exclusive hire opens all five galleries for 450–500 guests and is limited to a select number of dates per year. The format works for awards ceremonies (the galleries provide visual spectacle that replaces conventional stage design), gala dinners (dining surrounded by moving art), launch events (bespoke content projected across the entire venue), and corporate celebrations where the experience itself becomes the entertainment. Catering is managed by Rhubarb Hospitality Collection as the venue’s hospitality partner, with bespoke menus crafted for each event using seasonal, locally sourced ingredients. For guests needing accommodation, the Cumberland Hotel partners directly with Frameless.

Getting to Frameless

Marble Arch Station is a one-minute walk. Bond Street, Edgware Road, and Oxford Circus are all within easy reach, and the venue’s position at the junction of Oxford Street, Mayfair, and Hyde Park means guests arrive through one of London’s most recognisable districts. The accessibility is exceptional — multiple Underground lines converge within minutes of the entrance.